Embassy of vietnam Vietnam holidays, tours, hotels and other travel: “Return to the Roots” tourism programme kicks off

“Return to the Roots” tourism programme kicks off


"Return to the Roots" tourism programme kicks off

A ceremony to launch the "Return to the Roots" tourism programme 2011 was held
in Nghia Lo, Yen Bai Province on February 26. This is a tourism cooperative
programme between the northern provinces of Yen Bai, Phu Tho and Lao Cai.

At the opening ceremony, Deputy Prime Minister Nguyen Thien Nhan praised the
three provinces' efforts in promoting tourism and said their cooperation
provides a good example for others to follow. He said he hopes the programme
will create more tourism products and give all three provinces a facelift for
developing tourism.

Over the six years of the programme, Phu Tho, Yen Bai and Lao Cai provinces have
invested thousands of billions of VND in tourism infrastructure. With nearly
1,000 accommodation facilities, including at least one four – star hotels, more
than 500 hotels and 260 restaurants, the three provinces have met the increasing
demands of both domestic and foreign tourists, even in the high season.

Since the programme's implementation, the three provinces have received more
than 25 million tourists, including 2 million in 2010, and earned more than
VND1,000 billion. They aim to receive more than 5.5 million visitors in 2011,
including about 400,000 foreigners and earn more than VND1,200 billion. The
programme attracted over 60 travel agents to conduct tours.

Now that the 2011 programme has been officially launched, the provinces will
host a wide range of activities, such as the Hung Temple Festival in Phu Tho, a
cultural week to promote Thac Ba Lake in Yen Bai, the Thuong Temple Festival, on
the cloud festival in Sapa, and a horse race in Bac Ha, Lao Cai Province.